Guiding your
Business Through
Sustainable Growth
If you're ready to build sustainable growth but tired of tactics that don't align with your values, I'll guide you toward authentic customer connections and measurable results.
Hello! I'm Katie Smith..
You're here because your business is growing faster than your marketing strategy and your marketing team needs more than a map—they need a guide.
After years of leading expeditions through Montana’s wild backcountry, I learned that guiding principles like clarity, authenticity, and staying three steps ahead are just as crucial in marketing. My journey—rooted in environmental science, psychology, and a master’s in public relations—has shaped a sharp, strategic approach that gets real results. Think 500x outcomes, not just better plans.
Today, I help B-Corp and B2B manufacturing companies navigate their marketing journey with purpose and authenticity so they can drive change in their industries and maintain sustainable growth. I draw insights from diverse sectors to create comprehensive strategies that work. My broad expertise allows me to see connections and opportunities that others might miss.
Let’s work together
A Different Approach to Marketing Leadership
Today, I help brands navigate their marketing journeys with purpose and authenticity, delivering strategies that drive real results. Effective marketing isn’t about chasing trends or using aggressive tactics—it’s about understanding your customer’s buying journey, crafting authentic narratives, and building sustainable systems that foster genuine connections that last.
What sets my approach apart:
Comprehensive Strategy:
I integrate insights from diverse industries to create solutions tailored to your unique goals.
Custom Journey Expertise:
Guiding customers from initial awareness to lasting loyalty with precision.
Sustainable Growth Focus:
Building systems that deliver long-term results, not just quick wins that fade.
Authentic
Storytelling:
Leveraging my PR background to craft narratives that resonate and inspire.
Social Impact Integration:
Aligning profit with purpose and helping you communicate your values effectively.
The result? Faster growth, confident market expansion and marketing teams transformed into engines of success.
How We Work Together
Whether you need intensive support for a major launch or ongoing strategic guidance, we'll find the right level of partnership for your goals:
CMO Ascent
When your business is ready for a major shift, CMO Ascent brings the focus and expertise to make it happen. Over 6-9 months, I step into your team as a hands-on guide—mapping out your strategy, leading the charge, and ensuring every step drives measurable growth. Whether it’s tackling new markets or building a marketing team that works, this is about real results, not just plans. Together, we’ll get your business where it’s meant to go.
The Compass Summit
When your marketing team feels lost and unsure of the next step, The Compass Summit helps you find clarity. Over 3-6 months, we uncover your market opportunities and craft a strategy aligned with your business goals. Through an in-depth analysis of your current marketing efforts, market research, and team capabilities, you’ll leave with a clear, actionable plan. This strategy gives you everything you need to remove marketing roadblocks, drive sales, and boost customer retention.
After completing either of these foundational engagements, clients can transition to:
Waypoint Advisory
After completing CMO Ascent or The Compass Summit, Waypoint Advisory ensures your marketing strategy stays on course and delivers results. I work alongside your team to quickly solve roadblocks, monitor progress, and fine-tune efforts for maximum profitability. If challenges arise, we adjust swiftly to keep your growth on track. With ongoing guidance and proactive problem-solving, this service helps your business stay agile, focused, and ready to seize new opportunities.
What Leaders Say
About Working With Us:
20-55%
revenue growth for manufacturing clients
400%
rise in qualified website traffic
800%
increase in organic search visibility
Sustainable
system that continue delivering results
Testimonials
Why Work with a Fractional CMO?
When you work with me as your Fractional CMO, you get the strategic marketing leadership your business needs—without the full-time price tag.
Here’s what that means for you:
- High-Level Expertise Without the Overhead: You get a seasoned marketing leader on your team, guiding strategy and execution, for a fraction of the cost of hiring a full-time CMO. It’s big-picture leadership, scaled to what you actually need.
- Customized Strategies That Deliver: Every plan I create is tailored to your business, your customers, and your goals. Whether it’s entering a new market, optimizing your team, or driving more sales, I’ll help you get there with strategies that work in the real world.
- Hands-On Guidance to Stay on Track: I don’t just hand you a plan and wish you luck. I work alongside your team to solve problems, adapt as needed, and keep your growth moving in the right direction.
- Clarity and Confidence: You won’t feel overwhelmed by endless marketing options or stuck in the weeds. I’ll help you focus on what matters most and make decisions that drive results.
- Alignment with Your Purpose: Growth shouldn’t come at the expense of your values. I’ll help you align profit with purpose, creating marketing that connects authentically with your customers.
Think of me as you guide through the marketing wideness. Together, we'll navigate the challenges, seize the opportunities, and keep your business moving toward its goals.
Let’s Build a Marketing Strategy That Drives Results and Stays True to Your Values
Ready to Chart Your Course?
Let’s talk about where your business is now—and where it could go with the right strategy. Whether you’re ready for hands-on leadership, need a clear roadmap, or want guidance to keep your team on track, I’m here to help.
Fill out the form below, and let’s start mapping out your path to growth.
I'm excited to hear your story and explore how we can make your marketing efforts more effective and aligned with your vision. Together, we'll transform challenges into successes and turn your marketing efforts into a journey worth undertaking.
- Construction Disruption Podcast
- CMO Alliance
- Marketing x Analytics Podcast
- Business Growth Hacks
I can’t wait to hear your story and help you bring focus to your marketing efforts. Together, we’ll cut through the chaos and create a strategy that’s clear, effective, and aligned with your vision.
Talk soon!
Warmly,
Katie Smith
P.S. Taking this step could be the start of an exciting new chapter for your business. If you have any questions before scheduling, feel free to reach out. I'm here to help!
