Field Notes

Biggest marketing mistakes

The 4 Biggest Marketing Mistakes Companies Make When Growing Their Teams.

Marketing is a big deal. It’s always on the minds of business owners and CEOs, and there are millions of google searches on marketing every day. With so much focus and attention on marketing, there are still so many ways companies don’t get it right.  Here are the 5 biggest marketing mistakes companies make when … Continue reading The 4 Biggest Marketing Mistakes Companies Make When Growing Their Teams.

Marketing Audit

A Marketing Audit is the First Step to Your Marketing Strategy

All of my new client relationships begin with a marketing audit. It’s not the sexiest package to sell or buy on the outset, but the insights and discoveries I uncover become the foundation for business growth for years to come. This isn’t an exaggeration. When I first started my business, I conducted a small marketing … Continue reading A Marketing Audit is the First Step to Your Marketing Strategy

Why isn't our marketing working?

Why Isn’t Our Marketing Working?

Why isn’t our marketing working? I don’t know if our marketing is working? We’re on social media, we have an email list, and we’re paying for advertising, but I just don’t know if any of them are worth it? These are the top questions I hear when working with new clients. They know they need … Continue reading Why Isn’t Our Marketing Working?

Should I hire a marketing strategist or an implementer?

Should I Hire a Marketing Strategist or an Implementer?

It’s the start of a new year, and the start of a new budget session for many organizations. As last year closed out, businesses began planning growth for the next year and identifying resources needed to propel that growth forward.  One of the questions many organizations are pondering is “Should I hire a marketing strategist … Continue reading Should I Hire a Marketing Strategist or an Implementer?

growth hacking vs growth marketing

Growth Hacking vs Growth Marketing

“Marketing is dead. The future is growth hacking. Don’t tell Katie.” I had just finished giving a workshop on marketing when I overheard one of the attendees proclaiming this to his small group. I hadn’t heard this growth hacking vs marketing argument before. I gave a little chuckle because every year one pundit or another … Continue reading Growth Hacking vs Growth Marketing

plan for marketing strategy

YOU NEED A PLAN FOR MARKETING STRATEGY

Does your business have a plan for marketing strategy? A real plan, not just a list of tactics you implement like posting on social media and sending emails out once per week? Do you know why you chose those tactics and how they support your overall business goals?  Successful marketing, more often than not, doesn’t … Continue reading YOU NEED A PLAN FOR MARKETING STRATEGY

A beautiful blue lake surrounded by mountains

Who Do you Want to Be When This is Over? Creating a new normal post Covid 19

We’re in week six of Covid 19 lock down. Six weeks to stop and think with all the busyness of the world we knew, with the busyness of shifting. In a few weeks (months?) we’ll be asked to be back to “normal.” But what is normal - for your life and for your business? What … Continue reading Who Do you Want to Be When This is Over? Creating a new normal post Covid 19