Our Marketing Field Notes
Read our field notes for marketing strategy, content tips, insight, and guidance.
Should I still market my business during the pandemic? That’s the question I’m asked most often. It’s a question heavy with fear and uncertainty – how do I care for and show empathy to the people around me while keeping the lights on in my business?
How do you host (and create) productive virtual meetings? I’ve got seven tips that will save time and keep your business running efficiently.
You’re really good at ‘soft skills.’”
This back-handed compliment was lobbed at me by my boss at a cross country ski resort in Colorado – air quotes included – after we returned from a backcountry nordic ski trip with a family of varying skill levels
Yes, I know. Marketing makes you feel uncomfortable because you don’t like talking about yourself. If this is your current marketing mindset, putting yourself out there in an authentic way is going to be tough.
I am determined to never have a “What do I write?” moment again while creating a social media post, blog, email, or any other content moment. I want the same for you. Check out this video to learn how to create a weekly content calendar the Marketing Hat way.
I believe it’s true. If you can type a string of words together then you are a writer. It doesn’t matter what your 6th grade English teacher told you or the class know-it-all. You can write.
How much time do you think you waste daily, staring into your computer or phone screen thinking, “What should I write?” What if you always had marketing content ideas at your fingertips?
Are you speaking the same language as your customers? We're experts in our fields. We spend years and thousands of dollars perfecting our trades and building our authority. We know our sh*t, but often we lose the ability to have clear customer communication with those...
If you’re reading this, you and I probably share a dirty little secret that we don’t want anyone to know about. We both suffer from a sometimes crippling feeling that we’re not actually good at our jobs and everyone is going to find out. That feeling has a name – imposter syndrome – and it’s wrong. Getting over imposter syndrome isn’t easy, but understanding why we have it and recognizing that it doesn’t define us is the first step.
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