Fractional CMO Services To Navigate A New Frontier
C-Level Marketing Leadership for purpose driven companies searching for growth without compromising values.
Build the foundation. Grow your audience. Change the industry.
Good Data, Innovation, Honesty
Your values don’t stop at the marketing department, and neither do your numbers. I help your team weave your honest story, real data, and the needs of your customers into sustainable growth. No greenwashing, no manipulation.
We’ll follow the rules when they fit and break them when we need to.
Good Data, Innovation, Honesty
Your values don’t stop at the marketing department, and neither do your numbers. I help your team weave your honest story, real data, and the needs of your customers into sustainable growth. No greenwashing, no manipulation.
We’ll follow the rules when they fit and break them when we need to.
As your Fractional CMO, I provide the clear vision, quick innovation, and leadership you need – when you need it. So you can stay lean and adaptable.
Here’s How We Do It
Step 1: Dig deep into your company, market position, and current activities.
Step 2: Evaluate your strengths and challenges to determine your biggest opportunities.
Use the Functional Marketing® Framework to explore your best options, map a custom strategy, and define positioning that aligns with your goals.
Build your best marketing team – focusing current staff on their best positions and hiring for the gaps to keep your team lean and effective.
Lead your team to the goal through sprint planning and evaluation, high level advising, and steady marketing leadership.
CMO Ascent
When your business is ready for a major shift, CMO Ascent brings the focus and expertise to make it happen. Over 6 months, I step into your team as a hands-on guide—mapping out your strategy, leading the charge, and ensuring every step drives measurable growth. Whether it’s tackling new markets or building a marketing team that works, this is about real results, not just plans. Together, we’ll get your business where it’s meant to go.
Compass Summit
When your marketing team feels lost and unsure of the next step, The Compass Summit helps you find clarity. Over three months, we uncover your market opportunities and craft a strategy aligned with your business goals. Through an in-depth analysis of your current marketing efforts, market research, and team capabilities, you’ll leave with a clear, actionable plan. This strategy gives you everything you need to remove marketing roadblocks, drive sales, and boost customer retention.
Waypoint Advisory
After completing CMO Ascent or The Compass Summit, Waypoint Advisory ensures your marketing strategy stays on course and delivers results. I work alongside your team to quickly solve roadblocks, monitor progress, and fine-tune efforts for maximum profitability. If challenges arise, we adjust swiftly to keep your growth on track. With ongoing guidance and proactive problem-solving, this service helps your business stay agile, focused, and ready to seize new opportunities.
“Katie really changed the way we think about marketing – from a one way interaction where we were pumping out information and hoping people will read it, to a much more targeted funnel to actually form a relationship with our readers and potential readers. It opened our eyes to new possibilities.”
Interested in talking more about the customer journey? Let's chat.
Wild Path Consulting | Fractional CMOPhone: (603) 370-7134
Email: katie@followthewildpath.com
Areas Served: Nationwide in the USA
Website: followthewildpath.com
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Wild Path ConsultingSustainable Marketing StrategyPhone: (603) 370-7134
Email: katie@followthewildpath.com
Areas Served: Nationwide in the USA
Website: followthewildpath.com
Sitemap