Fractional CMO Services To Navigate A New Frontier
C-Level Marketing Leadership for purpose driven companies searching for growth without compromising values.
Build the foundation. Grow your audience. Change the industry.
Good Data, Innovation, Honesty
Your values don’t stop at the marketing department, and neither do your numbers. I help your team weave your honest story, real data, and the needs of your customers into sustainable growth. No greenwashing, no manipulation.
We’ll follow the rules when they fit and break them when we need to.
Good Data, Innovation, Honesty
Your values don’t stop at the marketing department, and neither do your numbers. I help your team weave your honest story, real data, and the needs of your customers into sustainable growth. No greenwashing, no manipulation.
We’ll follow the rules when they fit and break them when we need to.
As your Fractional CMO, I provide the clear vision, quick innovation, and leadership you need – when you need it. So you can stay lean and adaptable.
Here’s How We Do It
Step 1: Dig deep into your company, market position, and current activities.
Step 2: Evaluate your strengths and challenges to determine your biggest opportunities.
Use the Functional Marketing® Framework to explore your best options, map a custom strategy, and define positioning that aligns with your goals.
Build your best marketing team – focusing current staff on their best positions and hiring for the gaps to keep your team lean and effective.
Lead your team to the goal through sprint planning and evaluation, high level advising, and steady marketing leadership.
Fast growth, big launches, new directions
Build out marketing strategy, establish KPIs and reporting, define positioning.
Weekly sprint planning and review.
Hire, train & evaluate vendors, employees and contractors.
Short-term, octane
CMO Strategy Session
Nail your direction, know exactly what to do next
2 weeks of business deep dive and evaluation to pinpoint exactly where you are and where you want to go.
4-hour strategy session for your team to develop a cohesive and detailed plan you can execute.
Immediate marketing punch list, blind spot evaluation, marketing campaigns for 1 – 6 months.
CMO Advisor
Long-term growth, steady leadership, strategic advisor
Twice monthly strategy calls to keep your team on track.
Access to our marketing campaign standard operating procedures.
Grow long-term with the least financial risk.
“Katie really changed the way we think about marketing – from a one way interaction where we were pumping out information and hoping people will read it, to a much more targeted funnel to actually form a relationship with our readers and potential readers. It opened our eyes to new possibilities.”
Ready for Marketing Strategy & Leadership That's Going Somewhere*
*SOMEWHERE EXCITING
Wild Path Consulting | Fractional CMOPhone: (603) 370-7134
Email: katie@followthewildpath.com
Areas Served: Nationwide in the USA
Website: followthewildpath.com
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Wild Path ConsultingSustainable Marketing StrategyPhone: (603) 370-7134
Email: katie@followthewildpath.com
Areas Served: Nationwide in the USA
Website: followthewildpath.com
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