Our Marketing Field Notes
Read our field notes for marketing strategy, content tips, insight, and guidance.
Why We Need More Social Impact Companies
In the last year, life and priorities have shifted for nearly every American household. The blinds have been torn off social injustice and the climate crisis has taken center stage. And while individuals are key to sparking change, we need more social impact companies...
2021 Digital Marketing World Forum: Takeaways and Social Impact Predictions
Last week I attended the 2021 Digital Marketing World Forum from the comfort of my house. I was eager to hear from expert panelists on the future of marketing, especially as we start to emerge from the Covid 19 pandemic. There have been so many changes socially,...
How SEO fits into your marketing strategy
This is a guest post from SEO Expert Amy Falcione with Big Picture Marketing. I've said it before and I'll say it again: SEO is not a strategy. It's a tactic, or really, a series of tactics, that are part of your marketing plan. Organic SEO vs. Paid SEO Organic...
The 4 Biggest Marketing Mistakes Companies Make When Growing Their Teams.
Marketing is a big deal. It’s always on the minds of business owners and CEOs, and there are millions of google searches on marketing every day. With so much focus and attention on marketing, there are still so many ways companies don’t get it right. Here are...
A Marketing Audit is the First Step to Your Marketing Strategy
All of my new client relationships begin with a marketing audit. It’s not the sexiest package to sell or buy on the outset, but the insights and discoveries I uncover become the foundation for business growth for years to come. This isn’t an exaggeration. When I first...
Why Isn’t Our Marketing Working?
Why isn’t our marketing working? I don’t know if our marketing is working? We’re on social media, we have an email list, and we’re paying for advertising, but I just don’t know if any of them are worth it? These are the top questions I hear when working with new...
Should I Hire a Marketing Strategist or an Implementer?
It’s the start of a new year, and the start of a new budget session for many organizations. As last year closed out, businesses began planning growth for the next year and identifying resources needed to propel that growth forward. One of the questions many...
Growth Hacking vs Growth Marketing
“Marketing is dead. The future is growth hacking. Don’t tell Katie.” I had just finished giving a workshop on marketing when I overheard one of the attendees proclaiming this to his small group. I hadn’t heard this growth hacking vs marketing argument before. I gave a...
YOU NEED A PLAN FOR MARKETING STRATEGY
Does your business have a plan for marketing strategy? A real plan, not just a list of tactics you implement like posting on social media and sending emails out once per week? Do you know why you chose those tactics and how they support your overall business...
Who Do you Want to Be When This is Over? Creating a new normal post Covid 19
We’re in week six of Covid 19 lock down. Six weeks to stop and think with all the busyness of the world we knew, with the busyness of shifting. In a few weeks (months?) we’ll be asked to be back to “normal.” But what is normal - for your life and for your business?...
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Wild Path Consulting | Fractional CMOPhone: (603) 370-7134
Email: katie@followthewildpath.com
Areas Served: Nationwide in the USA
Website: followthewildpath.com
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Wild Path ConsultingSustainable Marketing StrategyPhone: (603) 370-7134
Email: katie@followthewildpath.com
Areas Served: Nationwide in the USA
Website: followthewildpath.com
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