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Why We Need More Social Impact Companies

Why We Need More Social Impact Companies

by Katie Smith | Apr 13, 2021 | Marketing Strategy, Social Impact

In the last year, life and priorities have shifted for nearly every American household. The blinds have been torn off social injustice and the climate crisis has taken center stage. And while individuals are key to sparking change, we need more social impact companies...
2021 Digital Marketing World Forum: Takeaways and Social Impact Predictions

2021 Digital Marketing World Forum: Takeaways and Social Impact Predictions

by Katie Smith | Mar 29, 2021 | Content Marketing, Marketing Strategy

Last week I attended the 2021 Digital Marketing World Forum from the comfort of my house. I was eager to hear from expert panelists on the future of marketing, especially as we start to emerge from the Covid 19 pandemic.  There have been so many changes socially,...
How SEO fits into your marketing strategy

How SEO fits into your marketing strategy

by Katie Smith | Mar 15, 2021 | Content Marketing, Marketing Strategy

This is a guest post from SEO Expert Amy Falcione with Big Picture Marketing. I’ve said it before and I’ll say it again: SEO is not a strategy. It’s a tactic, or really, a series of tactics, that are part of your marketing plan. Organic SEO vs. Paid...
The 4 Biggest Marketing Mistakes Companies Make When Growing Their Teams.

The 4 Biggest Marketing Mistakes Companies Make When Growing Their Teams.

by Katie Smith | Mar 1, 2021 | Marketing Strategy, Marketing Teams

Marketing is a big deal. It’s always on the minds of business owners and CEOs, and there are millions of google searches on marketing every day. With so much focus and attention on marketing, there are still so many ways companies don’t get it right.  Here are...
A Marketing Audit is the First Step to Your Marketing Strategy

A Marketing Audit is the First Step to Your Marketing Strategy

by Katie Smith | Feb 15, 2021 | Marketing Strategy, Work With Me

All of my new client relationships begin with a marketing audit. It’s not the sexiest package to sell or buy on the outset, but the insights and discoveries I uncover become the foundation for business growth for years to come. This isn’t an exaggeration. When I first...
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Recent Posts

  • Why We Need More Social Impact Companies
  • 2021 Digital Marketing World Forum: Takeaways and Social Impact Predictions
  • How SEO fits into your marketing strategy
  • The 4 Biggest Marketing Mistakes Companies Make When Growing Their Teams.
  • A Marketing Audit is the First Step to Your Marketing Strategy
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