It’s the start of a new year, and the start of a new budget session for many organizations. As last year closed out, businesses began planning growth for the next year and identifying resources needed to propel that growth forward. One of the questions many organizations are pondering is “Should I hire a marketing strategist … Continue reading Should I Hire a Marketing Strategist or an Implementer?
“Marketing is dead. The future is growth hacking. Don’t tell Katie.” I had just finished giving a workshop on marketing when I overheard one of the attendees proclaiming this to his small group. I hadn’t heard this growth hacking vs marketing argument before. I gave a little chuckle because every year one pundit or another … Continue reading Growth Hacking vs Growth Marketing