by Katie Smith | Jan 4, 2021 | Marketing Strategy
It’s the start of a new year, and the start of a new budget session for many organizations. As last year closed out, businesses began planning growth for the next year and identifying resources needed to propel that growth forward. One of the questions many...
by Katie Smith | Dec 14, 2020 | Marketing Strategy
“Marketing is dead. The future is growth hacking. Don’t tell Katie.” I had just finished giving a workshop on marketing when I overheard one of the attendees proclaiming this to his small group. I hadn’t heard this growth hacking vs marketing argument before. I gave a...
