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In my recent chat with Frederick Dudek of the Business Superfans Podcast, we dive deep into how I help brands navigate the chaotic marketing landscape and build sustainable strategies that resonate with their audience. I shared my journey from outdoor guiding in Montana to the world of marketing, emphasizing the importance of clarity in brand identity and customer engagement. Expect to walk away with actionable insights on creating a customer journey that not only attracts but also retains super fans for your business.

Episode Takeaways:

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Dive into an insightful discussion on how to navigate the complexities of marketing as I sit down with Gwynevere Crary and the Scaling with People podcast. In this episode, we unpack the essential elements of building a long-term marketing strategy that emphasizes relationship-building over quick sales. Discover the importance of setting clear business goals, understanding customer needs, and transitioning through the various phases of customer engagement to build lasting trust.

We explore the significance of authenticity in brand identity and how understanding your customer journey is crucial for effective marketing. 

Are you tired of the pressure to be everywhere at once? Join us as we emphasize the importance of staying focused on one marketing strategy at a time for sustainable growth. Tune in for practical advice, thought-provoking discussions, and a new perspective on what it takes to succeed in today’s ever-evolving market.

I had such a great time sitting down with Myrina.ai and host Jim Rembach on the Cherish & Conquer podcast. This episode, Understanding the Customer Journey in Modern Marketing, is a valuable resource for anyone looking to deepen their understanding of how to effectively engage with customers in today’s dynamic business environment.

Main talking points:

• How to create a cohesive marketing strategy that aligns with your company’s values and connects with customers at every touchpoint.
• The importance of understanding and guiding the customer journey using a holistic approach that considers the dynamic and unpredictable nature of human behavior.
• The role of intuition and experience in identifying red flags and making informed decisions when selecting clients and projects that align with your business goals.
• Practical strategies for overcoming imposter syndrome and building a supportive community that fosters professional growth and resilience, especially for women entrepreneurs.
• How to leverage unique strengths, like ADHD, as a superpower in developing creative and effective marketing strategies that stand out in a competitive market.

You can also listen here.

In this episode of Construction Disruption, I sat down with hosts Todd Miller and Ryan Bell of Isaiah Industries for a lively and informative discussion. Throughout the episode, I was able to share insights on the impact of authentic and truthful marketing, the evolving customer journey, and my unique approach to helping businesses grow sustainably through customized marketing strategies. I also shared how my background as a wilderness guide influences my approach to guiding companies through the complexities of modern marketing. Filled with anecdotes, professional advice, and laughter, this episode is a must-listen for businesses looking to enhance their marketing efforts.

In this episode of the Marketing x Analytics Podcast, I sat down with host Alex Sofronas to discuss the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. I shared my unique career path from outdoor guide to marketing expert and offered advice on becoming a fractional CMO. We also discussed the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.

Full transcript here. 

When I sat down with Andrew Brockenbush with Business Growth Hacks we explored the critical phases of the customer journey map, explored the psychology behind consumer decisions, and discussed the importance of data in crafting effective marketing strategies. Listen in for an engaging conversation that promises to transform how you approach your customer interactions.