Does your business have a plan for marketing strategy? A real plan, not just a list of tactics you implement like posting on social media and sending emails out once per week? Do you know why you chose those tactics and how they support your overall business...
We’re in week six of Covid 19 lock down. Six weeks to stop and think with all the busyness of the world we knew, with the busyness of shifting. In a few weeks (months?) we’ll be asked to be back to “normal.” But what is normal – for your life and for your...
Marketing during a crisis like the Covid 19 pandemic Should I still market my business during the pandemic? That’s the question I’m asked most often. It’s a question heavy with fear and uncertainty – how do I care for and show empathy to the people around me...
Strange times my friends. With Covid-19 forcing so many of us to change our businesses from in-person to virtual, you might be finding your calendar full of Zoom calls instead of coffee shop meetings. I love virtual meetings, and I’ve got 7 tips for productive virtual...
