As a Fractional CMO, I’m your guide through the wilderness of marketing

I work with adventurous businesses that want a customer-first, wholistic approach to marketing strategy – one that allows them to build relationships on their terms and stay true to their values.

Are You Ready For a real marketing strategy?

Most businesses come to Wild Path Consulting feeling lost and sweaty, chasing marketing tactics like social media and SEO without understanding why, and using canned strategies from the internet that don’t take into account the quirks and tricks of YOUR market and business.

Does this sound familiar?

Your marketing team consists of one person or multiple people with other positions in the organization. There is too much to do, and it’s hard to prioritize what to do first. Everything seems urgent and you’re falling behind.

You don’t have a marketing plan that supports your ideal customers and constituents, organizational goals, or sales goals. You don’t know where to begin, and you don’t have time to figure it out.

Your ready to grow and the growing pains are iminent. Your organization needs help with this transition and a marketing strategy that can support these goals.

You’re ready to work hard and be uncomfortable – as long as you have support and clear direction.

First Steps First

Without a map or wayfinding points, humans left in the wilderness will walk in circles. It’s the same with marketing.

The first step to working with Wild Path Consulting is the Compass Call, a one-hour Zoom call where I dig into your business and uncover the strengths to leverage, weaknesses to address, and develop a game plan for you. It’s also a chance for you assess me and determine if working with me is a good fit for you.

Your call includes:

• A one-hour strategy session.
• A SWOT analysis of your business in the current market.
• Your three best next steps.
• A custom proposal designed to help you take those steps and more.

This first step requires a few hours of your time to complete a pre-meeting questionnaire and a $250 investment. If you choose to work with me in the future, the $250 will be applied to your package.

For some organizations, the Compass Call brings all the clarity they need to get on the right track and move forward. For others, I’ll develop a custom plan to fit your goals and help you build your own map.

Katie has been profoundly helpful to our work and our organization as a whole. She delivers experience, professionalism, and support in an easily understood package.

  – Mike Smith, Outdoor Sport Institute

On The Fence?

I get it.

The Compass Call might feel a bit forward. Especially if you’re confused or if you’ve just stumbled across Wild Path Consulting. Everyone has a different decision-making process. Let’s talk through it to make sure this is a good fit.

I’ve got a 20 minute call with your name on it. Sign up below and we can talk.

I now feel I have direction as to where to focus my marketing efforts. Katie provided me with language and a vision of how to market my business that felt more natural to me and my personality.

Robin Kelley – Good Eye Editing

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