by Katie Smith | Feb 1, 2021 | Marketing Strategy
Why isn’t our marketing working? I don’t know if our marketing is working? We’re on social media, we have an email list, and we’re paying for advertising, but I just don’t know if any of them are worth it? These are the top questions I hear when working with new...
by Katie Smith | Jan 4, 2021 | Marketing Strategy
It’s the start of a new year, and the start of a new budget session for many organizations. As last year closed out, businesses began planning growth for the next year and identifying resources needed to propel that growth forward. One of the questions many...
by Katie Smith | Dec 14, 2020 | Marketing Strategy
“Marketing is dead. The future is growth hacking. Don’t tell Katie.” I had just finished giving a workshop on marketing when I overheard one of the attendees proclaiming this to his small group. I hadn’t heard this growth hacking vs marketing argument before. I gave a...
by Katie Smith | Nov 30, 2020 | Uncategorized
Does your business have a plan for marketing strategy? A real plan, not just a list of tactics you implement like posting on social media and sending emails out once per week? Do you know why you chose those tactics and how they support your overall business...
by Katie Smith | Apr 20, 2020 | Uncategorized
We’re in week six of Covid 19 lock down. Six weeks to stop and think with all the busyness of the world we knew, with the busyness of shifting. In a few weeks (months?) we’ll be asked to be back to “normal.” But what is normal – for your life and for your...
