Marketing is a Soft Skill

Marketing is a Soft Skill

“You’re really good at ‘soft skills.’” This back-handed compliment was lobbed at me by my boss at a cross country ski resort in Colorado – air quotes included – after we returned from a backcountry nordic ski trip with a family of varying skill levels....
Change Your Marketing Mindset …

Change Your Marketing Mindset …

And Learn to Love Marketing Yes, I know. Marketing makes you feel uncomfortable because you don’t like talking about yourself. If this is your current marketing mindset, putting yourself out there in an authentic way is going to be tough. If you’re unsure...