Your Guide Through the Wilderness of Marketing
You’re really good at ‘soft skills.’” This back-handed compliment was lobbed at me by my boss at a cross country ski resort in Colorado - air quotes included - after we returned from a backcountry nordic ski trip with a family of varying skill levels
Yes, I know. Marketing makes you feel uncomfortable because you don't like talking about yourself. If this is your current marketing mindset, putting yourself out there in an authentic way is going to be tough.
If you’re reading this, you and I probably share a dirty little secret that we don’t want anyone to know about. We both suffer from a sometimes crippling feeling that we’re not actually good at our jobs and everyone is going to find out. That feeling has a name - imposter syndrome - and it’s wrong. Getting over imposter syndrome isn’t easy, but understanding why we have it and recognizing that it doesn’t define us is the first step.